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Research papers

The heart transplant

This presentation focuses on why the traditional consumer insights model fails to deliver to the greatest need of modern CEOs - namely, -'how do I get the consumer at the heart of my business to drive a competitive advantage?'Understanding the...

Catalogue: Congress 2005: Making A Difference
Authors: David Jenkinson, Derek Leddie, Kristin Hickey
Company: The Leading Edge
September 21, 2005
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Citation

Jenkinson, Leddie and Hickey (2005a, September 21). The heart transplant. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-heart-transplant